Brand marketer lists a quantity of the explanation why the housemates of the Big Brother Naija actuality present are dangerous enterprise for brand influencing.
In a query and reply session on Instagram, a advertising skilled famous that BBNaija housemates are an unproductive method of influencing ‘clean brands.’
When requested, What do you concentrate on influencers that come out of huge brother?
The marketer wrote in response, “I don’t use them, they aren’t brand match for the place I work. Maybe if I alter firms to a waist coach brand, alcohol, condom brand possibly, If you’re employed for a conservative brand or a clear brand, the press they bring about, the drama, you might have to take a look at that your brand and see if that’s the sort of publicity you need to be related to.
Secondly, longevity is the problem with them. They are solely related until the subsequent huge brother, solely a handful has discovered a method to prolong their lifespan.
Also, they weren’t initially content material creators. They simply occurred to have followers cos of the platform, don’t anticipate an excessive amount of in phrases of worth in content material creating, don’t anticipate in any respect.
Personally, I gained’t signal such one, even the large ones, It;s simply extra headache. There are simply higher methods to spend your money, who is aware of, my view may change. Then alot don’t understand how to reinvent themselves and create different worth, in phrases of this Anto is the one one I’ve used, cos she’s an amazing host, in order that’s one with worth.”